Brand History
2019
Entering into agreements with IP holders in anime, film and TV, or well-known artists, etc.; inaugurating IP crossover products matrix marketing.
2018
LILANZ was listed on the CCTV series “The Making of a Great Brand”.
2017
30th anniversary celebrations of China Lilang’s founding.
2016
Official launch of LILANZ LESS IS MORE collection.
2015
Chen Daoming’s “A Journey of Simplicity in Northern Europe ”
2014
5th anniversary celebrations of SEHK listing staged in Hong Kong.
2013
Listed Clothing Company in China with the Best Growth Prospects
2012
“Ji Wenbo 2012” Beijing Fashion Week opening fashion parade
2011
Completion of a modern new HQ office tower
2010
Beijing Fashion Week
2009
On Sep. 25, successful listing in Hong Kong Stock Exchange, setting a milestone of formally entering into the international capital market
2008
Tokyo Fashion Week
2007
Mr. Ji Wenbo joining LILANG to assume the role as full-time chief designer
2006
Incorporating Lilang (Xiamen) Apparels Co., Ltd
2005
Incorporating Lilang (China) Company Limited
2004
The company enters a phase of very rapid development aided by advertising promotions in CCTV channels during the Beijing Olympics.
2002
Celebrity Chen Daoming is appointed as brand endorsement personality.
2001
Mr. Ji Wenbo acting as designing consultant for LILANG
2000
Regular & Medium
1999
Regular & Medium
1998
Regular & Medium
1995
Regular & Medium
1992
LILANG man's suit is honoured with the award of “Famous Brand of Fujian Province”.
1990
Registration of the “LILANG” trademark
1987
Regular & Medium
Prev
Prev
2019
Entering into agreements with IP holders in anime, film and TV, or well-known artists, etc.; inaugurating IP crossover products matrix marketing.
Relabeling of LILANZ LESS IS MORE collection.
Undertaking a 2nd generation store image upgrade for LILANZ LESS IS MORE collection, with Oct 2019 witnessing grand opening of the very first “Chipset” concept flagship store in Shanghai.
10th anniversary of SEHK listing
Entering into agreements with IP holders in anime, film and TV, or well-known artists, etc.; inaugurating IP crossover products matrix marketing.
Joining hands for the first time with the mega-event Academy Award of Advertising Festival of Chinese College Students, inaugurating brand marketing campaign in college campus.
Joining hands with Adream Foundation to inaugurate the “LILANZ Dream Enablement Public Charity Scheme” for children’s literacy education.
Recording unprecedented boost in e-commerce, with YoY sales increase of 630% and turnover reaching RMB 130 million during “Double-11”.
2018
LILANZ was listed on the CCTV series “The Making of a Great Brand”.
LILANZ was listed on the CCTV series “The Making of a Great Brand”.
During 2018 FIFA World Cup in Russia, staging “Win a World Cup Ticket” promotions in nationwide stores, as well as attending the game venues with twenty VIP customers, and introducing the all-new promotional formula of “posing for good images around the world” in combination with “fashion wear*touring photos + fashion wear*soccer”.
2017
30th anniversary celebrations of China Lilang’s founding.
All-new 6th generation store image upgrade (adopting a concept featuring the Go-board and chessboard).
30th anniversary of China Lilang’s founding, with a series of anniversary promotional events (marketing, promotion, and grand celebrations)
Annual review meeting in Sichuan Province, with the theme of “Investing for the Future”
First meeting of management staff in Hangzhou.
During the period from Jun 27 to July 2, 2017, China Lilang’s high-achievers’ teams were gathered in Inner Mongolia for a seminar on “Strategy and Channel Planning for Inner Mongolia”.
“Development Blueprint” –China Lilang’s 2017 Training Seminar in Zhengzhou, Henan Province was held in the second half of July.
Staging “The Stylish Guy” internet voting competition
China Lilang sponsored2017 CFA Cup Final (Shanghai Greenland Shenhua Football Club vs. Shanghai SIPG Football Club).
China Lilang sponsored for the city of Jinjiang’s to hold GYMNASIADE 2020 - World Middle School Games (International Schoolsport Federation’s visit in China Lilang, and Mr. Wang Liangxing ，China Lilang’s CEO, accompanying Jinjiang’s government delegation on a visit to Sardinia to witness the moment of glory).
2016
Official launch of LILANZ LESS IS MORE collection.
By creating and introducing the “LILANZ LESS IS MORE” collection in 2016 to meet consumer demands in a rapidly changing and dynamic market, the Group carries forth the LILANZ heritage with a minimalist design philosophy, leading the way in promoting the trendsetting style of “minimalism”, whilst offering superior quality and elegant everyday business outfit products to satisfy the upgraded minimalist and trendy dressing requirements of the 80s and 90s generations. The collection targets consumers in the first- and second-tier cities like Beijing, Shanghai, Tianjin, Ningbo, and so on. Late May marked the opening of the first LILANZ LESS IS MORE flagship store in Wanda Mall of the city of Nanchang, Jiangxi Province. Oct. 6 saw for the opening of the LILANZ LESS IS MORE flagship store in our Jinjiang headquarters.
During the second half of Jun 2016, directors of China Lilang led a delegation of our nationwide distributors and regional distribution agents to Guizhou for a first-hand market inspection tour, as well as conducting exchanges and studies.
An online marketing centre is established in the first half of 2016, setting a milestone for the application of online marketing strategies to the operational management of our physical business outlets.
The brand endorsement collaboration relationship with Mr. Chen Daoming was terminated at the end of 2016.
2015
Chen Daoming’s “A Journey of Simplicity in Northern Europe ”
Launching and trial marketing of the 2015 Winter Season LILANZ Women’s Wear Series.
Ordering statistics recording a string of best performance against the general market trend
Ground-breaking ceremony for construction of the CreativePark
Sponsorship for “Vincent Van Gogh” SENSORY4 Art Exhibition
Sponsorship for 2018 FIFA World Cup Qualification in Asia
Chen Daoming’s “A Journey of Simplicity in Northern Europe”
2014
5th anniversary celebrations of SEHK listing staged in Hong Kong.
Voted as “Top 500 Asian Brand”.
Proposing a new five-year strategic plan for 2014-2018 to build a menswear brand distinguished by design sense, fashion appeals, quality refinement, elegant looks, as well as the best value-for-money.
5th anniversary celebrations of SEHK listing staged in Hong Kong.
2013
Listed Clothing Company in China with the Best Growth Prospects
“Top 10 Prize for the Most Competitive Clothing Industry Company in China”
Honoured with the title of “China's 500 Most Valuable Brand” in 2013 during the 10th annual event of “China's 500 Most Valuable Brands”; whilst putting forward the strategy of “raising quality without raising price”.
Listed Clothing Company in China with the Best Growth Prospects”
2012
“Ji Wenbo 2012” Beijing Fashion Week opening fashion parade
Awarded the honours in “HURUN Most Valuable Chinese Brands 2012” as one of the lTop-10 Most Valuable Private-Sector Menswear Brand in China”, and “Top-100 Most Valuable Private-Sector Brand in China ”, with International R&D Team established.
“China Brands – Most Creative Design Award”
“Ji Wenbo 2012” Beijing Fashion Week opening fashion parade
2011
Completion of a modern new HQ office tower
Completion of a modern new HQ office tower, unleashing a top-down LILANZ fashion revolution
Ground-breaking ceremony for construction of the LILANG Cultural CreativePark and unveiling ceremony for the LILANG Cultural Galleria
Awarded “Prize for New Listed Company with Best Growth Potentials in China”
2010
Beijing Fashion Week
On Mar. 28, taking to the T-walk in Beijing Fashion Week
2009
On Sep. 25, successful listing in Hong Kong Stock Exchange, setting a milestone of formally entering into the international capital market
In May, voted to be featured in “The National Symbols” as part of the gala celebrations for the 60th anniversary of the founding of the PRC
2008
Tokyo Fashion Week
In September, taking to the T-walk in Tokyo Fashion Week
In May, unveiling of the LILANG Retail Management Institute
Introduction of the new logo LILANZ, paving the way for our entrance into the international arena
Voted by Forbes as one of “China's Most Promising SMEs”
2007
Mr. Ji Wenbo joining LILANG to assume the role as full-time chief designer
In January, representing Chinese menswear to take part in Milano Moda Uomo for the first time ever
Voted by Forbes as one of “China's Most Promising SMEs”
2006
Incorporating Lilang (Xiamen) Apparels Co., Ltd
Incorporating Lilang (Xiamen) Apparels Co., Ltd
Sponsorship for one of the top international male modelling contests - 2006 Manhunt International
2005
Incorporating Lilang (China) Company Limited
Incorporating Lilang (China) Company Limited
2004
The company enters a phase of very rapid development aided by advertising promotions in CCTV channels during the Beijing Olympics.
The company enters a phase of very rapid development aided by advertising promotions in CCTV channels during the Beijing Olympics.
2002
Celebrity Chen Daoming is appointed as brand endorsement personality.
Conceiving the brand motto “Less is More”, while the celebrity Chen Daoming is invited to take on the role as brand endorsement personality.
2001
Mr. Ji Wenbo acting as designing consultant for LILANG
Mr. Ji Wenbo acting as designing consultant for LILANG
2000
Regular & Medium
The new concept of “business and casual” was brought forward for the first time.
1999
Regular & Medium
The company’s decision to move away from the traditional family business mode of running an enterprise, by founding the joint-stock company “LILANG Casual Wear Factory”
1998
Regular & Medium
Dusting down to rebuilding with strategy and making market entry in other provinces; thereby, starting a transformation from wholesale distribution to exclusive franchise operation.
1995
Regular & Medium
Founding of Lilang (Fujian) Fashion Company Limited
1992
LILANG man's suit is honoured with the award of “Famous Brand of Fujian Province”.
The company making the decisive step to ask the company co-founders’ family members to leave the firm and start their own businesses! Leading the way in making a break with the traditional family business model of enterprise management.
About this time, in accordance with the implied connotations of the first syllable of LILANG meaning “to give” in Chinese, and the second syllable being homophone for “gentleman”; the first of our most resounding advertising catchphrase is conceived: “gift of affection for the gentleman”.
1990
Registration of the “LILANG” trademark
LILANG garment is awarded the title of “Ministry of Agriculture’s Product of Excellence”.
1987
Regular & Medium
Starting manufacturing of menswear and wholesale business
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